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Privacy Statement

Data Privacy Statement

This document was translated with automated assistance. If you have any questions about this privacy policy statement, simply send an email to privacy@hofa.de.

Table of contents

  1. Name and address

  2. General information on data processing

  3. Chat

  4. „PRODUCTION & SONG CONTEST“ and „XMAS MIX CONTEST“

  5. Use of cookies

  6. Facebook

  7. Google Ads

  8. Google Analytics

  9. HOFA-Plugins Manager

  10. Contact form and email contact

  11. Credit card payment

  12. Mouseflow

  13. Newsletter

  14. Registration

  15. Smarketer

  16. Provision of updates for HOFA software / plugins

  17. Provision of the website and creation of log files

  18. Workshop application

  19. Rights of the person concerned


  1. Name and address

    1. Name and address of the responsible party

      The person responsible within the meaning of the General Data Protection Regulation and other national data protection laws of the member states as well as other data protection regulations is: HOFA GmbH Lusshardtstrasse 1-3 76689 Karlsdorf-Neuthard Germany Phone: +49 7251 3472-0 Email: office@hofa.de Website: www.hofa.de CEO: Jochen Sachse Court: County Court Mannheim HRB No. 231615 Sales tax ID in accordance with § 27 a German sales tax laws: DE 3002456103

    2. Name and address of the data protection officer

      The data protection representative of the responsible party is: Marc Sann HOFA GmbH Lusshardtstrasse 1-3 76689 Karlsdorf-Neuthard Germany Phone: +49 7251 3472-0 email: privacy@hofa.de

  2. General information on data processing

    1. Extent of processing of personal data

      We only process personal data of our users if this is necessary to provide a functional website as well as our contents and services. The processing of personal data of our users takes place regularly only after consent of the user. An exception applies in those cases where prior consent cannot be obtained for real reasons and the processing of the data is permitted by law.

    2. Legal basis for data processing

      Insofar as we obtain the consent of the data subject for the processing of personal data, Art. 6 para. 1 lit. a EU General Data Protection Regulation (GDPR ) serves as the legal basis. In the processing of personal data required for the performance of a contract to which the data subject is a party, Art. 6 para. 1 lit. b GDPR serves as the legal basis. This also applies to processing operations that are necessary to carry out pre-contractual measures. Insofar as the processing of personal data is required to fulfil a legal obligation to which our company is subject, Art. 6 para. 1 lit. c GDPR serves as the legal basis. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Article 6(1)(d) GDPR serves as the legal basis. If processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 para. 1 lit. f GDPR serves as the legal basis for processing.

    3. Data erasure and storage time

      The personal data of the person concerned will be deleted or blocked as soon as the purpose of storage ceases to apply. Furthermore, data may be stored if this has been provided for by the European or national legislator in EU regulations, laws or other provisions to which the person responsible is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or fulfilment of a contract.

  3. Chat

    1. Extent of processing of personal data

      There is a chat form on our website which can be used for electronic contact. If a user takes advantage of this possibility, the data entered in the input mask will be transmitted to us and stored. This data is: (1) First name / Pseudonym At the time the message is sent, the following data is also stored: (1) The IP address of the user (2) Date and time of registration Your consent is obtained for the processing of the data within the scope of the sending process and reference is made to this data protection declaration. In this context, the data will not be passed on to third parties. The data is used exclusively for processing the conversation.

    2. Legal basis for data processing

      The legal basis for the processing of data is Art. 6 para. 1 lit. a GDPR if the user has given his consent. If the registration serves the fulfilment of a contract of which the user is a party or the execution of pre-contractual measures, the additional legal basis for the processing of the data is Art. 6 para. 1 lit. b GDPR.

    3. Purpose of data processing

      A registration of the user is necessary for the fulfilment of a contract with the user or for the implementation of pre-contractual measures, i.e. for the purchase of goods, services, software via the online shop, such as registration for a distance learning course or the purchase of acoustic modules, plug-ins or a CD pressing, etc., is required. These data are collected (1) To identify you as our customer; (2) To advise and inform you appropriately; (3) To correspond with you; (4) For the execution of the contract

    4. Duration of storage

      The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. This is the case for the data collected during the registration process if the registration on our website is cancelled or changed. Perpetual obligations require the storage of personal data during the term of the contract. This is the case for those during the registration process to fulfill a contract or to carry out pre-contractual measures when the data is no longer required for the execution of the contract. Even after conclusion of the contract, it may still be necessary to store personal data of the contractual partner in order to comply with contractual or legal obligations, for example pursuant to Article 6 para. 1 sentence 1 letter C GDPR due to tax or commercial law storage and documentation obligations (from HGB, StGB or AO).

    5. Possibility of objection and removal

      As a user you have the possibility to cancel the registration at any time. You can change the data stored about you at any time. Please contact us at the above mentioned contact details. If the data is required to fulfil a contract or to carry out pre-contractual measures, premature deletion of the data is only possible insofar as there are no contractual or statutory obligations to the contrary.

  4. „PRODUCTION & SONG CONTEST“ and „XMAS MIX CONTEST“

    1. Extent of processing of personal data

      You can register to take part in the “PRODUCTION & SONG CONTEST” or „XMAS MIX CONTEST“ competition on our website. The data from the input mask is transferred to us during registration. The following data is collected during registration: (1) First name, last name (2) Email address (3) Address If you register for participation on our website and provide your email address, this can then be used by us to send you a newsletter, provided you have given your consent. In this case, the newsletter will only be used for direct advertising for similar goods or services. In connection with data processing, no data is passed on to third parties.

    2. Legal basis for data processing

      The legal basis for the processing of data is Art. 6 para. 1 lit. a GDPR if the user has given his consent. If the registration serves the fulfilment of a contract of which the user is a party or the execution of pre-contractual measures, the additional legal basis for the processing of the data is Art. 6 para. 1 lit. b GDPR.

    3. Purpose of data processing

      The purpose of collecting the user’s email address is to identify you as a participant and to correspond with you in this regard. The collection of other personal data within the registration process serves to prevent misuse of the services or the email address used.

    4. Duration of storage

      The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected.

    5. Possibility of objection and removal

      The registration for the competition can be revoked by the user concerned at any time. You can change the data stored about you at any time. The data can be adjusted in the account settings on the website, or you can use our contact details mentioned above.

  5. Use of cookies

    1. Extent of processing of personal data

      Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user’s computer system. If a user visits a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic character string that enables a unique identification of the browser when the website is called up again. We use cookies to make our website more user-friendly. Some elements of our website require that the calling browser can be identified even after a page change. The following data is stored and transmitted in the cookies: (1) Language settings (2) Items in a shopping cart (3) Log-in information We also use cookies on our website which enable an analysis of the user’s surfing behaviour. In this way, the following data can be transmitted: (1) Frequency of page views (2) Use of website functions The user data collected in this way is pseudonymised by technical precautions. Therefore, it is no longer possible to assign the data to the calling user. The data will not be stored together with other personal data of the users. When you visit our website, an information banner informs you about the use of cookies for analytical purposes and refers you to this data protection statement. In this context, there is also a note on how the storage of cookies can be prevented in the browser settings.

    2. Legal basis for data processing

      The legal basis for the processing of personal data using cookies is Art. 6 para. 1 lit. f GDPR.

    3. Purpose of data processing

      The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after a page change. We need cookies for the following applications: (1) Shopping Cart (2) Accepting language settings The user data collected by technically necessary cookies are not used to create user profiles. The analysis cookies are used to improve the quality of our website and its content. Through the analysis cookies we learn how the website is used and can thus continuously optimize our offer. These cookies therefore enable us to automatically recognize when you return to our site that you have already been with us. These cookies are automatically deleted after a defined period of time. For these purposes, our legitimate interest also lies in the processing of personal data in accordance with Art. 6 para. 1 lit. f GDPR.

    4. Duration of storage

      Cookies are stored on the user’s computer and transmitted to our site. Therefore, you as a user also have full control over the use of cookies.

    5. Possibility of objection and removal

      You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website in full.

  6. Facebook

    1. Extent of processing of personal data

      Our website uses social media plugins from Facebook to personalize their use. For this we use the “LIKE” or “PART”-button. This is an offer from Facebook. When you access a page of our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the website. By integrating the plugins, Facebook receives the information that your browser has called up the corresponding page of our website, even if you do not have a Facebook account or are not currently logged on to Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there. If you are logged in to Facebook, Facebook can directly associate your visit to our website with your Facebook account. If you interact with the plugins, for example by pressing the “LIKE” or “PART” button, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your Facebook friends. The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights and setting options for the protection of your privacy can be found in the Facebook data protection information: https://www.facebook.com/about/privacy/

    2. Purpose of data processing

      Facebook may use this information for the purposes of advertising, market research and demand-oriented design of Facebook pages. To this end, Facebook creates usage, interest and relationship profiles, e.g. to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website and to provide other services associated with the use of Facebook.

    3. Possibility of objection and removal

      If you do not want Facebook to associate the information collected through our website with your Facebook account, you must log out of Facebook before visiting our website.

    1. Extent of processing of personal data

      We also use Google Conversion Tracking to statistically record and evaluate the use of our website for the purpose of optimising it for you. Google Ads sets a cookie (see “Use of cookies”) on your computer if you access our website via a Google ad.

    2. Purpose of data processing

      These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages of the Ads customer’s website and the cookie has not yet expired, Google and the customer can recognize that the user has clicked on the ad and has been redirected to this page. Each Ads customer receives a different cookie. Cookies cannot therefore be traced via the websites of Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Ads customers who have opted for conversion tracking. Ads customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that personally identifies users.

    3. Duration of storage

      These cookies expire after 30 days and are not used for personal identification.

    4. Possibility of objection and removal

      If you do not wish to participate in the tracking process, you can also reject the setting of a cookie required for this – for example using a browser setting that generally deactivates the automatic setting of cookies. You can also deactivate cookies for conversion tracking by setting your browser to block cookies from the “www.googleadservices.com” domain. Google’s privacy policy for conversion tracking can be found here: https://services.google.com/sitestats/de.html

  7. Google Analytics

    1. Extent of processing of personal data

      For the purpose of demand-oriented design and continuous optimization of our pages, we use Google Analytics, a web analysis service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”). In this context, pseudonymised user profiles are created and cookies (see “Use of cookies”) are used. The information generated by the cookie about your use of this website such as (1) Browser type/version, (2) used operating system, (3) Referrer URL (the previously visited page), (4) Host name of the accessing computer (anonymized IP address), (5) Time of the server request, are transferred to a Google server in the USA and stored there.

    2. Purpose of data processing

      The information is used to evaluate the use of the website, to compile reports on the website activities and to provide further services associated with the use of the website and the Internet for the purposes of market research and demand-oriented design of these Internet pages. This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of the company. Under no circumstances will your IP address be merged with other data from Google. The IP addresses are anonymized so that an assignment is not possible (IP masking).

    3. Possibility of objection and removal

      You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on: https://tools.google.com/dlpage/gaoptout?hl=en As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on this link: https://tools.google.com/dlpage/gaoptout An opt-out cookie is set to prevent future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again. For more information about privacy in connection with Google Analytics, please visit the Google Analytics Help Center: https://support.google.com/analytics/answer/6004245?hl=en

  8. HOFA-Plugins Manager

    1. Extent of processing of personal data

      You can download the HOFA Plugins Manager from our website. This program is required to install, license and use our software (e.g. plugins etc.). When you register for download, the data from the input mask is transmitted to us. The following data is collected during registration: (1) Email address Providing the email address for sending our newsletter entitles you to download the HOFA Plugins Manager. In the course of the registration process, your consent is obtained for the processing of the data and reference is made to this data protection declaration. If you download the HOFA-Plugins Manager from our website and enter your email address, we can then use it to send you a newsletter. In such a case, the newsletter will only send direct advertising for similar goods or services of our own. In connection with data processing for the dispatch of newsletters, no data is passed on to third parties. The data will be used exclusively for sending the newsletter.

    2. Legal basis for data processing

      The legal basis for the processing of data is Art. 6 para. 1 lit. a GDPR if the user has given his consent. The legal basis for sending the newsletter as a result of the sale of goods or services is Section 7 para. 3 UWG.

    3. Purpose of data processing

      The collection of the user’s email address serves to send the newsletter and to enable the download of the software. The collection of other personal data as part of the registration process serves to prevent misuse of the services or the email address used.

    4. Duration of storage

      The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. The user’s email address will therefore be stored for as long as the subscription to the newsletter is active.

    5. Possibility of objection and removal

      The subscription to the newsletter can be cancelled by the user concerned at any time. For this purpose, there is a corresponding link in every newsletter.

  9. Contact form and email contact

    1. Extent of processing of personal data

      There is a contact form on our website which can be used for electronic contact. If a user takes advantage of this possibility, the data entered in the input mask will be transmitted to us and stored. This data is: (1) Title, first name, surname, company (2) Address (3) Email address (4) Telephone number At the time the message is sent, the following data is also stored: (1) The IP address of the user (2) Date and time of registration Your consent is obtained for the processing of the data within the scope of the sending process and reference is made to this data protection declaration. Alternatively, you can contact us via the email address provided. In this case, the user’s personal data transmitted by email will be stored. In this context, the data will not be passed on to third parties. The data is used exclusively for processing the conversation.

    2. Legal basis for data processing

      The legal basis for the processing of data is Art. 6 para. 1 lit. a GDPR if the user has given his consent. If the registration serves the fulfilment of a contract of which the user is a party or the execution of pre-contractual measures, the additional legal basis for the processing of the data is Art. 6 para. 1 lit. b GDPR.

    3. Purpose of data processing

      A registration of the user is necessary for the fulfilment of a contract with the user or for the implementation of pre-contractual measures, i.e. for the purchase of goods, services, software via the online shop, such as registration for a distance learning course or the purchase of acoustic modules, plug-ins or a CD pressing, etc., is required. These data are collected (1) To identify you as our customer; (2) To advise and inform you appropriately; (3) To correspond with you; (4) For contract execution; (5) For invoicing

    4. Duration of storage

      The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. This is the case for the data collected during the registration process if the registration on our website is cancelled or changed. Perpetual obligations require the storage of personal data during the term of the contract. This is the case for those during the registration process to fulfill a contract or to carry out pre-contractual measures when the data is no longer required for the execution of the contract. Even after conclusion of the contract, it may still be necessary to store personal data of the contractual partner in order to comply with contractual or legal obligations, for example pursuant to Article 6 para. 1 sentence 1 letter C GDPR due to tax or commercial law storage and documentation obligations (from HGB, StGB or AO).

    5. Possibility of objection and removal

      As a user you have the possibility to cancel the registration at any time. You can change the data stored about you at any time. Please contact us at the above mentioned contact details. If the data is required to fulfil a contract or to carry out pre-contractual measures, premature deletion of the data is only possible insofar as there are no contractual or statutory obligations to the contrary.

  10. Credit card payment

    1. Extent of processing of personal data

      If you pay with your credit card, the recipient of the payment collects personal data. He transmits the data to the payment service provider and acquirer. They process the data in particular for payment processing, to prevent card misuse, to limit the risk of payment failure and for legally required purposes, such as combating money laundering and criminal prosecution. For these purposes your data will also be transmitted to other responsible parties. These data are collected (1) Name of the cardholder (2) Email address (3) Address (4) Credit card number (5) Card expiry date (6) Verification number (7) Card type (e.g. VISA, Mastercard) (8) Payment amount (9) Date and time During the payment process, the user’s consent to the processing of this data is obtained.

    2. Purpose and legal basis of data processing

      The legal basis for the processing of the data is Art. 6 para. 1 lit. a GDPR if the user has given his consent. Many steps are necessary to enable you to pay securely with your card. The recipient of the payment therefore works together with a payment service provider and an acquirer. The recipient, the payment service provider and the acquirer are separately responsible for processing your data, each within their own technical sphere of influence. Your data is collected for the following reasons: Recipient of payment (1) Verification and execution of your payment to the payee, Art. 6 (1) (b) GDPR. (2) Document archiving in accordance with legal regulations, Art. 6 (1) (c) GDPR. Payment service provider (1) Verification and execution of your payment to the payee, Art. 6 (1) (b) GDPR. (2) Secure transmission of your data in accordance with the legal provisions and the regulations of the credit card organisation, Art. 6 (1) (c) and (f) GDPR. Acquirer (1) Verification and execution of your payment to the payee, Art. 6 (1) (b) GDPR. (2) Prevention of card misuse and limitation of the risk of payment failure, Art. 6 (1) (c) and (f) GDPR. (3) Secure transmission of your data in accordance with the legal provisions and the regulations of the credit card organisation, Art. 6 (1) (c) and (f) GDPR. (4) Settlement of fees owed by the recipient to your bank, Art. 6 (1) (f) GDPR. The acquirer transfers your data to the payment card system outside the European Economic Area to authorise and execute your payment. Regarding the processing of your data by the payment card system, please refer to their data protection regulations: (1) MasterCard Europe SPRL Chaussée de Tervuren 198A 1410 Waterloo, Belgium for the payment brands „MasterCard“ and „Maestro“ https://www.mastercard.co.uk/en-gb/about-mastercard/what-we-do/privacy.html (2) Visa Europe Services LLC registered in Delaware USA, trading through the London branch 1 Sheldon Square London W2 6TT, Great Britain for the „Visa“, „VisaElectron“ and „V PAY“ payment brands https://www.visaeurope.com/about-us/policy-and-regulation/veor

    3. Duration of storage

      The data is deleted as soon as it is no longer necessary for the purpose for which it was collected. This is the case for the data collected during the payment process when the payment transaction is completed. Payment by instalments requires the storage of personal data during the contract period.

    4. Possibility of objection and removal

      If the data is required for the fulfilment of a contract or for the implementation of pre-contractual measures, an early deletion of the data is only possible if there are no contractual or legal obligations that prevent deletion. As a user, you have the possibility to object to the processing of your data at any time. You can request a change of the data stored about you at any time. To do so, please use the contact details given below: (1) Recipient of payment: HOFA GmbH see 1.a) Name and address of the responsible party (2) Payment service provider: 1 & 1 IONOS SE To the Data Privacy Commissioner Elgendorfer Str. 57 56410 Montabaur, Germany datenschutz@ionos.de (3) Acquirer: VR Payment GmbH To the Data Privacy Commissioner Saonestraße 3a 60528 Frankfurt am Main, Germany info@vr-payment.de https://www.vr-payment.de/datenschutz-haftung

  11. Mouseflow

    1. Extent of processing of personal data

      We use Mouseflow, a web analysis service of Mouseflow ApS (https://mouseflow.com/) (Flaesketorvet 68, 1711 Copenhagen, Denmark; hereinafter “Mouseflow”) for the purpose of demand-oriented design and continuous optimization of our pages. In this context, pseudonymous user profiles are created. The information generated about your use of this website, such as (1) Protocol of mouse movements, mouse clicks and keyboard interaction (2) Browser type/version, (3) used operating system, (4) Referrer URL (the previously visited page), (5) Host name of the accessing computer (anonymized IP address), (6) Time of the server request, serve to randomly display individual visits to this website as so-called session replays and to evaluate them in the form of so-called heatmaps and derive potential improvements for this website. The data collected by Mouseflow is not personal and will not be passed on to third parties. The data collected is stored and processed within the EU.

    2. Possibility of objection and removal

      The data collected by Mouseflow is not personal and will not be passed on to third parties. The data collected is stored and processed within the EU. If you do not wish to be collected by Mouseflow, you can object to this on all websites that use Mouseflow under the following link:

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  12. Newsletter

    1. Extent of processing of personal data

      You can subscribe to a free newsletter on our website. When registering for the newsletter, the data from the input mask is transmitted to us. The following data is collected during registration: (1) email address (2) Name, first name In the course of the registration process, your consent is obtained for the processing of the data and reference is made to this data protection declaration. If you purchase goods or services on our website and provide us with your email address, we may subsequently use it to send you a newsletter. In such a case, the newsletter will only send direct advertising for similar goods or services of our own. In connection with data processing for the dispatch of newsletters, no data is passed on to third parties. The data will be used exclusively for sending the newsletter.

    2. Legal basis for data processing

      The legal basis for the processing of the data after registration for the newsletter by the user is Art. 6 para. 1 lit. a GDPR. The legal basis for sending the newsletter as a result of the sale of goods or services is Section 7 para. 3 UWG.

    3. Purpose of data processing

      The collection of the user’s email address serves to send the newsletter. The collection of other personal data as part of the registration process serves to prevent misuse of the services or the email address used.

    4. Duration of storage

      The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. The user’s email address will therefore be stored for as long as the subscription to the newsletter is active.

    5. Possibility of objection and removal

      The subscription to the newsletter can be cancelled by the user at any time. For this purpose there is a corresponding link in every newsletter.

  13. Registration

    1. Extent of processing of personal data

      On our website, we offer users the opportunity to register by providing personal data. The data is entered into an input mask and transmitted to us and saved. The data will not be passed on to third parties. The following data is collected during the registration process: (1) Title, first name, surname (2) Date of birth (3) a valid email address (4) Address (5) Telephone number (6) Your bank details, if applicable (7) Login name / pseudonym (8) Value added tax ID, if applicable At the time of registration, the following data is also stored: (1) The IP address of the user (2) Date and time of registration In the course of the registration process, the user’s consent to the processing of this data is obtained.

    2. Legal basis for data processing

      The legal basis for the processing of data is Art. 6 para. 1 lit. a GDPR if the user has given his consent. If registration serves the fulfilment of a contract to which the user is a party or the implementation of pre-contractual measures, the additional legal basis for the processing of the data is Art. 6 para. 1 lit. b GDPR.

    3. Purpose of data processing

      A registration of the user is necessary for the fulfilment of a contract with the user or for the implementation of pre-contractual measures, i.e. for the purchase of goods, services, software via the online shop, such as registration for a distance learning course or the purchase of acoustic modules, plug-ins or a CD pressing, etc., is required. These data are collected (1) To identify you as our customer; (2) To advise and inform you appropriately; (3) To correspond with you; (4) For contract execution; (5) For invoicing

    4. Duration of storage

      The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. This is the case for the data collected during the registration process if the registration on our website is cancelled or changed. Perpetual obligations require the storage of personal data during the term of the contract. This is the case for those during the registration process to fulfill a contract or to carry out pre-contractual measures when the data is no longer required for the execution of the contract. Even after conclusion of the contract, it may still be necessary to store personal data of the contractual partner in order to fulfil contractual or legal obligations, for example pursuant to Article 6 para. 1 sentence 1 lit. C GDPR due to tax or commercial law storage and documentation obligations (from HGB, StGB or AO).

    5. Possibility of objection and removal

      As a user you have the possibility to cancel the registration at any time. You can change the data stored about you at any time. Please contact us at the above mentioned contact details. If the data is required to fulfil a contract or to carry out pre-contractual measures, premature deletion of the data is only possible insofar as there are no contractual or statutory obligations to the contrary.

  14. Smarketer

    1. Extent of processing of personal data

      (1) General scope and description of data processing We use FAST to correctly allocate the success of an advertising medium. The data is automatically deleted after 90 days. No profiling takes place. FAST uses a unique key that third parties cannot assign and therefore users cannot be traced. Personalized advertising is not possible with FAST. FAST establishes a connection between a click on an advertising medium, e.g. on an advertisement or a promotional banner, and, for example, a purchase or login or registration. The information transmitted to us serves the sole purpose of correctly allocating the success of an advertising medium and the corresponding billing. FAST does not store any cookies or similar data on your end device. When generating the device fingerprint, only non-personal parameters (browser settings, time zone, processor class, color depth, browser language, etc.) are merged. (2) Scope and description of data processing when using Google Ads / Microsoft Ads When an action is taken, the order number and the shopping cart value of the order are usually also transmitted and stored by us for 90 days. Personal data such as name, telephone number or address are expressly not collected or stored. The following values can also be transmitted: – ID (consecutive number) – Click ID – Time of purchase – Currency – Conversion name (store order or lead) The device fingerprint is processed on the server of the respective customer. If integration takes place via Google Tag Manager, the device fingerprint is processed via the Smarketer server at Host Europe in Strasbourg. High security standards, such as an HTTPS connection, are used to send the conversion data to our server at Host Europe in Strasbourg. The transfer of the export file and the processing of the data (click ID, conversion name, timestamp, order value, currency) is carried out by Google Ads / Microsoft Ads on an American server. The software is set up so that no profiling takes place.

    2. Legal basis for data processing

      The information transmitted to us serves the sole purpose of correctly assigning the success of an advertising medium and the corresponding billing and is justified by our legitimate interests pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR.

    3. Duration of storage

      The data of the processing described here will be automatically deleted after a maximum storage period of 90 days. Operator: Name: Smarketer GmbH Postal address: Salzufer 8, 10587 Berlin E-mail: info@smarketer.de

    4. Possibility of objection and removal

      You can prevent tracking by deactivating FAST Tracking via an opt-out link on the respective page:

      You currently have enabled FAST Conversions. If you click the link below, you can disable FAST Conversions for your current session.

  15. Provision of updates for HOFA software / plugins

    1. Extent of processing of personal data

      When using the HOFA software / plugins, an automatic check takes place whether a newer version (update) is available. For this purpose, the current version number is requested from our server. With each query, our system automatically collects data and information from the computer system of the calling computer. The following data is collected: (1) Information about the browser type and version used (2) The user’s operating system (3) The Internet service provider of the user (4) The IP address of the user (5) Date and time of access The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.

    2. Legal basis for data processing

      The legal basis for the temporary storage of data and log files is Art. 6 para. 1 lit. f GDPR.

    3. Purpose of data processing

      The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user’s computer. For this the IP address of the user must remain stored for the duration of the session. The data is stored in log files to ensure the functionality of the website. In addition, the data serves us to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context. Our legitimate interest in data processing pursuant to Art. 6 para. 1 lit. f GDPR also lies in these purposes.

    4. Duration of storage

      The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. If the data is collected to provide the updates, this is the case when the respective session is terminated. If the data is stored in log files, this is the case after seven days at the latest. Further storage is possible. In this case, the IP addresses of the users are deleted or altered, so that an assignment of the calling client is no longer possible.

    5. Possibility of objection and removal

      As a user you have the possibility to switch off the automatic check for updates at any time. Please contact us at the above mentioned contact details. The collection of data for the provision of updates and the storage of data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility of objection on the part of the user.

  16. Provision of the website and creation of log files

    1. Extent of processing of personal data

      Every time you visit our website, our system automatically collects data and information from the computer system of the calling computer. The following data is collected: (1) Information about the browser type and version used (2) The user’s operating system (3) The Internet service provider of the user (4) The IP address of the user (5) Date and time of access (6) Websites from which the user’s system reaches our website (7) Websites accessed by the user’s system via our website The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.

    2. Legal basis for data processing

      The legal basis for the temporary storage of data and log files is Art. 6 para. 1 lit. f GDPR.

    3. Purpose of data processing

      The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user’s computer. For this the IP address of the user must remain stored for the duration of the session. The data is stored in log files to ensure the functionality of the website. In addition, the data serves us to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context. Our legitimate interest in data processing pursuant to Art. 6 para. 1 lit. f GDPR also lies in these purposes.

    4. Duration of storage

      The data will be erased as soon as they are no longer necessary to achieve the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended. If the data is stored in log files, this is the case after seven days at the latest. Further storage is possible. In this case, the IP addresses of the users are deleted or altered so that an assignment of the calling client is no longer possible.

    5. Possibility of objection and removal

      The collection of data for the provision of the website and the storage of data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility of objection on the part of the user.

  17. Workshop application

    1. Extent of processing of personal data

      On our website you can register for workshops in the HOFA studios. The data from the input mask is transferred to us during registration. The following data is collected during registration: (1) First name, last name (2) Email address (3) Address If you register for a workshop on our website and enter your email address, we can then use it to send you a newsletter, provided you have given your consent. In such a case, the newsletter will only send direct advertising for similar goods or services of our own. In connection with data processing, no data is passed on to third parties.

    2. Legal basis for data processing

      The legal basis for the processing of data is Art. 6 para. 1 lit. a GDPR if the user has given his consent. If the registration serves the fulfilment of a contract of which the user is a party or the execution of pre-contractual measures, the additional legal basis for the processing of the data is Art. 6 para. 1 lit. b GDPR.

    3. Purpose of data processing

      The purpose of collecting the user’s email address is to identify you as a workshop participant and to correspond with you in this regard. The collection of other personal data within the registration process serves to prevent misuse of the services or the email address used.

    4. Duration of storage

      The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected.

    5. Possibility of objection and removal

      The registration for the workshop can be revoked by the user concerned at any time. You can change the data stored about you at any time. Please contact us at the above mentioned contact details.

  18. Rights of the person concerned

    1. Right to be informed

      You can ask the person in charge to confirm whether personal data concerning you will be processed by us. If such processing has taken place, you can request the following information from the person responsible: (1) the purposes for which the personal data are processed; (2) the categories of personal data being processed; (3) the recipients or categories of recipients to whom the personal data concerning you have been or are still being disclosed; (4) the planned duration of storage of the personal data concerning you or, if specific information is not possible, criteria for determining the storage period; (5) the existence of a right to rectification or deletion of personal data concerning you, a right to limitation of processing by the controller or a right to object to such processing; (6) the existence of a right of appeal to a supervisory authority; (7) any available information on the origin of the data if the personal data are not collected from the data subject; (8) the existence of automated decision-making including profiling in accordance with Art. 22 para. 1 and 4 GDPR and – at least in these cases – meaningful information on the logic involved and the scope and intended effects of such processing for the data subject. You have the right to request information as to whether the personal data concerning you is transferred to a third country or to an international organisation. In this context, you may request to be informed of the appropriate guarantees in accordance with Art. 46 GDPR in connection with the transmission.

    2. Right of correction

      You have a right of correction and/or completion towards the responsible if the personal data processed concerning you are incorrect or incomplete. The responsible shall make the correction without delay.

    3. Right to restriction of processing

      Under the following conditions, you may request that the processing of personal data concerning you be restricted: (1) if you dispute the accuracy of the personal data concerning you for a period that enables the data controller to verify the accuracy of the personal data; (2) the processing is unlawful and you refuse to delete the personal data and instead request that the use of the personal data be restricted; (3) the data controller no longer needs the personal data for the purposes of the processing, but you do need them to assert, exercise or defend legal claims, or (4) if you have filed an objection against the processing pursuant to Art. 21 para. 1 GDPR and it has not yet been determined whether the legitimate reasons of the person responsible outweigh your reasons. If the processing of personal data concerning you has been restricted, such data may only be processed – apart from being stored – with your consent or for the purpose of asserting, exercising or defending rights or protecting the rights of another natural or legal person or on grounds of an important public interest of the Union or a Member State. If the processing restriction has been restricted in accordance with the above conditions, you will be informed by the person responsible before the restriction is lifted.

    4. Right to deletion

      I Cancellation obligation You may request the data controller to delete the personal data relating to you without delay and the controller is obliged to delete this data without delay if one of the following reasons applies: (1) The personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed. (2) You revoke your consent, on which the processing was based pursuant to Art. 6 para. 1 lit. a or Art. 9 para. 2 lit. a GDPR, and there is no other legal basis for the processing. (3) You file an objection against the processing pursuant to Art. 21 para. 1 GDPR and there are no overriding legitimate reasons for the processing, or you file an objection against the processing pursuant to Art. 21 para. 2 GDPR. (4) The personal data concerning you have been processed unlawfully. (5) The deletion of personal data relating to you is necessary to fulfil a legal obligation under Union law or the law of the Member States to which the data controller is subject. (6) The personal data concerning you have been collected in relation to information society services offered in accordance with Art. 8 para. 1 GDPR. II Information to third parties If the responsible has made public personal data concerning you and is obliged to delete them in accordance with Art. 17 para. 1 GDPR, he shall take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to inform data processors who process the personal data, that you as the data subject have requested the deletion of all links to this personal data or of copies or replications of this personal data. III Exceptions The right to cancellation does not exist insofar as the processing is necessary (1) to exercise freedom of expression and information; (2) for the performance of a legal obligation required for processing under the law of the Union or of the Member States to which the controller is subject or for the performance of a task in the public interest or in the exercise of official authority conferred on the controller; (3) for reasons of public interest in the field of public health pursuant to Art. 9 para. 2 lit. h and i and Art. 9 para. 3 GDPR; (4) for archiving purposes in the public interest, scientific or historical research purposes or for statistical purposes pursuant to Art. 89 para. 1 GDPR, insofar as the right mentioned under a) is likely to make it impossible or seriously impair the attainment of the objectives of such processing, or (5) to assert, exercise or defend legal claims.

    5. Right to be informed

      If you have exercised correctly towards the responsible your right to deletion or restriction of the processing, the responsible is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this correction or deletion of the data or restriction of the processing, unless this proves to be impossible or involves a disproportionate effort. You have the right to be informed of such recipients.

    6. Right to data transferability

      You have the right to receive the personal data concerning you that you have provided to the person responsible in a structured, common and machine-readable format. In addition, you have the right to pass this data on to another person in charge without obstruction by the person in charge to whom the personal data was provided, provided that (1) processing is based on consent pursuant to Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR or on a contract pursuant to Art. 6 para. 1 lit. b GDPR and (2) processing is carried out by means of automated methods. In exercising this right, you also have the right to request that the personal data concerning you be transferred directly from one data controller to another data controller, insofar as this is technically possible. The freedoms and rights of other persons must not be affected by this. The right to transferability shall not apply to the processing of personal data necessary for the performance of a task in the public interest or in the exercise of official authority conferred on the controller.

    7. Right of objection

      You have the right to object at any time, for reasons arising from your particular situation, to the processing of your personal data based on Article 6(1)(e) or (f) GDPR; this also applies to profiling based on these provisions. The data controller no longer processes the personal data concerning you, unless he can prove compelling reasons worthy of protection for the processing, which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims. If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such advertising; this also applies to profiling, insofar as it is associated with such direct marketing. If you object to the processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes. You have the possibility to exercise your right of objection in connection with the use of Information Society services by means of automated procedures using technical specifications, notwithstanding Directive 2002/58/EC.

    8. Right to revoke the data protection declaration of consent

      You have the right to revoke your data protection declaration of consent at any time. The revocation of consent shall not affect the legality of the processing carried out on the basis of the consent until revocation.

    9. Automated decision in individual cases including profiling

      You have the right not to be subject to a decision based exclusively on automated processing – including profiling – that has legal effect against you or significantly impairs you in a similar manner. This does not apply if the decision (1) is necessary for the conclusion or performance of a contract between you and the person responsible, (2) the legislation of the Union or of the Member States to which the person responsible is subject is admissible and that legislation contains appropriate measures to safeguard your rights, freedoms and legitimate interests; or (3) with your express consent. However, these decisions may not be based on special categories of personal data pursuant to Art. 9 para. 1 GDPR, unless Art. 9 para. 2 lit. a or g GDPR applies and appropriate measures have been taken to protect your rights and freedoms and your legitimate interests. In the cases referred to in (1) and (3), the person responsible shall take reasonable measures to safeguard your rights, freedoms and legitimate interests, including at least the right to obtain the intervention of a person by the person responsible, to state his own position and to challenge the decision.

    10. Right of appeal to a supervisory authority

      Without prejudice to any other administrative or judicial remedy, you have the right of appeal to a supervisory authority, in particular in the Member State of your place of residence, employment or suspected infringement, if you believe that the processing of personal data concerning you is contrary to the GDPR. The supervisory authority to which the complaint has been lodged shall inform the complainant of the status and results of the complaint, including the possibility of a judicial remedy under Article 78 GDPR.